The organisers of the Highlands & Islands Food & Drink Awards announced yesterday that this year?s entry deadline for the prestigious awards has been extended until midnight on Monday, 2nd July.
Date:
Tue, 19 Jun 2012
Source:
The Keith Consultancy
Penny Ellis of organisers, the Highlands & Islands Food & Drink Forum, said: ?We appreciate that it has been a hectic time recently for many businesses in the industry. The Awards exist to provide a platform for some of our country?s brightest and most innovative individuals and businesses, and we are keen to encourage as many as possible to enter so that we can continue to blaze a trail for this dynamic and prosperous industry.?
?The two week extension of the closing date for entries provides an opportunity for businesses who had intended to enter but who found that time was just not on their side.??
?We have introduced several new awards this year which have proved to be very popular. ?We?re trying to cater for and appeal to the diverse profile of businesses in the industry in the region ? from internationally renowned companies to small innovative producers ? and to the wealth of outstanding innovation and effort we know is helping to shape the future of the industry.??
Categories open for entry are Best Drink, Best Marketing Initiative, Development of Export Markets, Environment, Healthier Food & Drink, Independent Food & Drink Retailer of the Year, New Business, New Product, Restaurant of the Year, Best Other Eatery, Young Shining Star.?
The shortlisted finalists will be announced in September and the Awards Dinner and Ceremony to honour the winners will take place at the Drumossie Hotel in Inverness on Friday, 19th October. Tickets are ?70 and can be purchased online.?
The Awards are supported by Highlands & Islands Enterprise, and each year the event attracts over 250 representatives from the region?s top food and drink businesses who gather to celebrate all that is best in the industry in the Highlands and Islands. More details of the dinner including entertainment will be issued at a later date.?Entry is free and easy and businesses can enter as many categories as they want. ?
To help with the entry process, the Awards organisers have pulled together their Top Ten Entry Tips to help make the process less daunting and as straightforward as possible.??
Top Ten Tips for Entering the Awards
- Read the criteria carefully and try to gain an understanding of what the judges are looking for before you put pen to paper.
- Keep your wording as clear and simple as possible; think concise, relevant, easy to understand and factual whilst avoiding jargon and waffle!
- Only provide supporting documents that are relevant and don?t be tempted to ?pad out? your entry with extra information just for the sake of it. Keep to the requested amount ? the judges have a lot to get through and won?t be impressed with swathes of irrelevant information.
- Make it easy for the judges to spot what is key to your entry, e.g. innovation, creativity, major successes & achievements, fast growth, overcoming adversity, awards obtained, etc.
- Write a draft of your entry first and gain opinions from others within the business who will approach it from a new angle and may spot omissions, errors or ways to improve your entry.
- Provide solid evidence against what has been asked for. Back up your claims with facts and figures where relevant or include web links, tables, reviews, etc.
- Don?t be afraid to highlight instances when your business has had to face challenges and issues. Be honest and don?t be tempted to underplay the truth!?
- Proof read your entry and get others to read it through too. Correcting spelling and grammatical errors will make your entry easier to read and demonstrate your attention to detail.
- Do not be tempted to leave this until the last minute! Although the entry process is a simple one, you will be doing yourself a disservice if you rush it or accidentally leave out important information. Give yourself time to put together a clear and structured entry containing every detail you feel will help your cause.
- Supporting Products ? if applicable to the category you are entering, ensure items are safely and securely packaged for transport and delivered on time, fresh and ready for tasting by the judges on the allotted date. Make sure they are relevant and that there are sufficient samples for up to 15 judges.?
More details on the Awards are available here.
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